Mobile Video Worth $16 Billion By 2014

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Pyramid Research has predicted that the mobile video market will grow to be worth $16 billion by 2014, driven by the growth in 3G subscribers. Its Mobile Video Services report predicts that there will be 534 million mobile video subscriptions by 2014, which would be 8.5 percent of all mobile subscriptions (up from the 2.5 percent that it is at currently). “The U.S., Italy, and Japan are identified as three of the leading markets for mobile video and TV today. Pyramid says China and Chile are markets to watch for future growth, while mobile video is starting to grow in India, in anticipation of 3G licenses being awarded,” notes Unstrung?South Korea is a notable exception from the list, possibly because of the cash problems the broadcasters are having.

There’s good news coming from Japan and the US, however. In Japan there were apparently “22 million regular users of mobile video services generating revenues of about $2 billion in 2008. Of those users, 16.4 million had signed up to mobile TV subscription packages” reports Light Reading Asia. The current broadcast system isn’t the best (it uses ISDB-T, not specifically designed for mobiles) and the telcos are keen to launch mobile-specific broadcast services, although KDDI and Softbank want MediaFLO and DoCoMo (NYSE: DCM) wants the home-grown ISDB-Tmm, an offshoot of ISDB-T. Meanwhile, MobiTV has announced it now has 7 million subscribers, with the last 2 million added in the previous 6 months. It’s on 20 carriers in various countries, including Sprint (NYSE: S), AT&T (NYSE: T) and Alltel (NYSE: AT) in the US. (release)

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3G homepage.com
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