Sony Ericsson Phones To Offer 'Unlimited Entertainment'

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Sony Ericsson aims to expand its market share for cellular phones in Asia-Pacific through the introduction of its Entertainment Unlimited (EU)-type mobile phones, reports Malaysia Star.

The new category of phones combines features from its Walkman handphones and Cybershot cameras and would be the new growth driver for Sony Ericsson, going forward, said vice-president for Asia-Pacific, Hirokazu Ishizuka.

The EU-category handset would enhance user experience through entertainment with features such imaging, videos and gaming, he added.

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